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New Research Identifies Six Dimensions That Characterize
Success-Oriented Small Business Owners

Executive Summary
June 2010                                                               Download Full Report    PDF 1.9 MB

The Guardian Life Small Business Research Institute identified six dimensions that characterize small business owners who exhibit a strong success orientation based on their desire to enjoy longevity in their businesses, expand revenues and grow the size of their companies.

Despite the financial challenges of the 2009 recessionary period, approximately half of the respondents who participated in The Guardian Life Index said that they expected either a greater than 10% increase in revenues over 2008 or projected growth for their companies over the next 12 to 24 months, or both. Of the 1,100 respondents, more than 400 looked forward to expanding their businesses in the years ahead, and 200 anticipated increasing sales, even in the difficult 2009 period.