John Krubski

Leadership Team

Research Advisor, Guardian Life Small Business Research Institute
Founder and Chairman, International Thought Leadership Council



Camp SB Krubski_image

John Krubski serves as research advisor to the Guardian Life Small Business Research Institute. He is the architect of a comprehensive and methodologically innovative new study, The Guardian Life Index: What Matters Most™ to America’s Small Business Owners, an ongoing research initiative that uncovers today’s most critical small business trends and provides a better way to understand how America’s small business owners think and act.

The Index of What Matter’s Most was developed by Mr. Krubski and his collaborators over seven years, during which he also served as a futurist and innovation consultant to such well-known companies as American Express, Charles Schwab, DreamWorks, Outback Steakhouse, Sears, IBM, Compaq, Michelin, Fox Television, Ford, Mercedes-Benz, General Mills, Quaker and Pepsico.

Mr. Krubski is the founder and chairman of the International Thought Leadership Council, a consulting firm that helps American corporations do a better job of planning for their future. His efforts are aimed at defining strategic opportunities, developing new products, repositioning marketing directions, designing advertising approaches and creating small business resources.

Mr. Krubski was previously a senior executive with Yankelovich Partners Inc., one of the country's best known consumer research companies. He also headed the futures practice at CoKnowledge, a Westport, CT consulting firm that focuses on improving business franchises.

Before joining Yankelovich, Mr. Krubski enjoyed a career as a sales and marketing executive. He worked in television program marketing and advertising for the National Broadcasting Corporation and Post-Newsweek Corporation. He later served as vice president of marketing for the Television Bureau of Advertising
Mr. Krubski has written extensively about future trends in business, including Doing Business Globally: the Two-Way Highway; Future Currents: Nine Dynamics That Are Shaping the Future Today; and Transparency: The Next Necessary Great Leap of Technology.