The Guardian Life Small Business Research Institute is an intellectual resource devoted to better understanding America's small business owners. It combines ground-breaking research the Institute commissions with the expertise of people within the Guardian Life family who have deep experience in the small business community, to yield deeper knowledge, insights and wisdom about small business owners and the businesses they build. Collectively, America's small businesses account for 50 percent of U.S. gross domestic product and 44 percent of the nation's payroll..

The Institute resides within The Guardian Life Insurance Company of America, a corporation with a vast national small business customer base. For nearly 150 years, Guardian has provided individual protection and employee benefits solutions to America's small business owners.

The Guardian Life Index

The Guardian Life Index: What Matters Most to America's Small Business Owners is an ongoing research initiative that provides a better way to understand how America's small business owners think and act, based on a new, proprietary research methodology - the Index of What Matters Most™ more…

Small Bizdom Spotlight

Video interviews highlighting hot topics in small business today.

Ramon Ray
Sherri Koettling
Levin image on Home page for video section
2011 Small Business Influencers -


The Small Bizdom Commentary section provides thoughtful insights and observations from The Institute on small business trends and issues. The section includes written commentary on news and events relevant to small business owners, as well as video interviews and podcasts with entrepreneurs, influential members of the small business community and The Institute’s leadership team providing additional perspective on our research findings. See All Commentary

Featured Highlights

The Institute has released a new report that identifies six steps small business owners can take to improve their revenues in the year
ahead. See the full list of steps to a more productive year.