The Guardian Life Small Business Research Institute is an intellectual resource devoted to better understanding America’s small business owners. It combines ground-breaking research the Institute commissions with the expertise of people within the Guardian Life family who have deep experience in the small business community, to yield deeper knowledge, insights and wisdom about small business owners and the businesses they build. Collectively, America’s small businesses account for 50 percent of U.S. gross domestic product and 44 percent of the nation’s payroll.

The Institute resides within The Guardian Life Insurance Company of America, a corporation with a vast national small business customer base. For nearly 150 years, Guardian has provided individual protection and employee benefits solutions to America’s small business owners.

The Guardian Life Index

The Guardian Life Index: What Matters Most to America’s Small Business Owners is an ongoing research initiative that provides a better way to understand how America’s small business owners think and act, based on a new, proprietary research methodology – the Index of What Matters Most™ more…

What Matters Most to America’s Small Business Owners

  1. Customers who appreciate what we do
  2. Keeping customers we have from leaving
  3. My employees
  4. Freedom
  5. Keeping customers happy
more...

Featured Insight

Women small business owners will create 5 to 5.5 million new jobs across the U.S. by 2018, transforming the workplace of tomorrow into a far more inclusive, horizontally managed environment, according to... more